supermarket saturdays : decoylab

Growing up we often went on vacation to New Hampshire. One of my favorite places to visit was the Kellerhaus. After loading up on ice cream overflowing with toppings I put on myself I would scour every last inch of the store. The store was filled with candy, tchotchkes, toys, stickers, santas, you name it. One of my favorite things in the store were the cuckoo clocks.  I would wait for them to chime believing it was magic. I didn't quite understand why sometimes birds came out to celebrate and other times the clocks just chimed. It was unpredictable to me, thus magical.

To me, Decoylab makes the perfect, modern version of a cuckoo clock. 
I love the addition of color blended with woodland creatures and roman numerals, it creates a fresh design for an old idea.

This sweet clock reminds me of my grandmother's doilies. White and delicate but instead of repeating the same pattern flowers and insects invade the circle creating their own design. 

There is something so nostalgic about Decoylab's designs. They take images from my childhood memories and add a modern twist. The more I look at their work the more I love it. Don't you agree?

happy saturday!
xo, kim